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Latest products

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Welcome to hölle

Since we first visited the ‘Ring, the feeling of belonging that it gave us has drawn us back time and again.

Passionate about design and the emotions it can provoke in us, we’re starting this journey to share our love for design and the Nordschleife with products that combine the best of both.

Welcome to hölle, we hope you find something you like here.

Script
collection

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Quality
matters

All of our products are sourced from passionate, skilled and trustworthy suppliers who place an emphasis on working with better materials.

We believe in supporting independents and small businesses because like us, they put in the graft to make something both you and we can be proud of. Quality matters.

Meister
collection

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Our
partners

For years, racers have travelled from all over the world to take on the ‘Ring, determined to overcome the ultimate test of driving skill.

Walk down the pit lane, and you will see broken cars and wounded pride, but you will also see dedicated teams who share a deep respect for the Nordschleife and for each other.

For us, it is vital that we partner seasoned, respected, teams and drivers. For them, motorsport isn’t a career, it is life.